The challenge we took on with "Plywood" was to rebuild complete sets of woodblock type so that they were usable to the MECA community. We worked with four sets of type and began by printing the existing letters. Many of these letters were damaged or missing completely from the set. Therefore, we had to study the letterforms from the prints and design the replacements using our knowledge of letterform and by studying the existing shapes and characteristics.
Once the four alphabets had been designed, we used CNC technology to cut each individual piece of woodblock type (at a perfect type high 0.919"). Finally, we were able to ink them up and provide four complete and useable sets of woodblock type for the students of MECA.
Tidal Tea Co.
Tidal Tea Co. is a fictitious tea shop and lounge located in downtown Portland, Maine. The brand is designed to create a simple, cohesive system that translates across all five variations of tea. The packaging ties in references to the coastal elements of the shop's neighboring oceanfront. Tidal Tea Co. carries only five varieties of fair-trade tea: Earl Grey, Hibiscus, Rooibos, Yerba Mate, and Jasmine. Customers of the shop can chose to warm up inside with a cup and beautiful view of Portland's harbor, or choose from any of the products we have available for purchase All of the varieties are offered in bulk, smaller travel-sized containers, and in pre-brewed bottles- chilled and ready for those on the run. The shop also offers Tidal on Tap, pre-brewed teas on tap that customers can sip and cool down on a hot summer day.
The brand is a cohesive representation of the simplistic, yet sensory invoking qualities of tea while paying homage to the shop's coastal proximity.
Over the course of this 10 week blog, I decided to challenge myself by exercising my illustrative skills (or what was left of them). I had noticed I was losing touch with physical craft and in turn, my attention to detail was no longer second nature to my creative eye. There are so many shortcuts and vectorized representations of our "reality" that it's easy to overlook the beautiful imperfections of a physical object.
I wanted to revisit the foundational practice of drawing from observation and chose to show each step of the process as I built these portraits.
Rx is a comprehensive exploration of the pharmaceutical industry in the United States. My analysis includes extensive research into the existing systems for information sharing, packaging prescriptions, and tracking dosages. The U.S. pharmaceutical industry is the world’s largest and most influential national market representing over 45% of global sales and production. U.S. annual expenditures and consumption in the pharmaceutical industry is the largest in the world. The presentation of complex information to the public is haphazard and often extremely difficult to understand. The resulting confusion is at best inefficient and wasteful. At worst, the confusion can lead to fatalities. With Rx, I attempt to restructure the dissemination of information to the consumer via language and graphics that is readily understood. Through my investigation of three specific pharmaceutical drugs, I have designed informative posters, efficient packaging systems, clear and concise literature, and a user-friendly mobile application. My enhanced messaging contributes to a comprehensible system that helps facilitate consumer interaction with pharmaceutical drugs.
Using a range of different sized nibs and experiments with paper and ink relationships- oh, and the HOURS of hand-cramping practice, I created a satisfying collection of broadsides. These ranged from song lyrics to Shakespeare's A Midsummer Night's Dream. I found this to be an incredibly rewarding and therapeutic practice.
Naked Launch was a project in which I was given a collection of essays, poems and short stories written by students at the Maine College of Art and asked to compile them into a book. In addition to organizing and editing the content, I designed a unique book cover and page treatment.
Katelyn Mallett is a wedding and lifestyle photographer in Portland, Maine. Her practice is focused around the idea that memories are all we have, and photography is one of the only ways to preserve them. She believes wholeheartedly in the magic of love. In the little things being extraordinary and important.
Katelyn is inspired by floral and geometric patterns, especially when combined. The hand-drawn flower and vine elements of this design are tasteful and elegantly frame her name and initials as headers and watermarks. The colors are pulled directly from these illustrations.
Portland on the Prowl
Portland on the Prowl is an editorial written and designed by Taylor McElhinny. The article tells the story of a young single female living in Portland, Maine and takes you on a journey through her struggles with dating in a small city. The playful hand-written type paired with the high-contrast black and white photos, create a stimulating aesthetic to accompany the humorous body of the article.